01Strategy & Brand Development
We define the direction of a brand: its positioning, role in the category, communication language and the decisions that organize further creative and implementation work.
May include
- brand strategy
- positioning
- communication architecture
- category and audience analysis
- implementation recommendations
02Branding & Visual Identity
We create names, identities and visual systems that build recognition and work across packaging, communication, digital channels and sales materials.
May include
- naming
- logo and identity system
- brand book / guidelines
- key visual
- application system
03Packaging Design
We design packaging that needs to sell, explain the product and build the brand on shelf.
May include
- packaging system
- information hierarchy
- product lines
- format adaptations
- production-ready files
04Campaigns & Communication
We translate brand strategy into concepts, campaigns and communication assets that can work across retail, digital, social media and sales channels.
May include
- creative concept
- product and brand campaigns
- key visual
- copywriting
- retail / digital / social assets
05Social Media
We design brand presence in social channels — from strategy and content planning to formats, production and day-to-day communication.
May include
- social media strategy
- content plan
- post and format creation
- content production
- communication management
06Content Production / Photo / Video
We create product photos, films and content assets through EVG Studio’s in-house production capabilities — close to the strategic and creative team.
May include
- product photography
- packshots
- campaign photography
- video content
- set design and art direction